Text reading "$300 For Shades Just Ain't Worth It" over some Black Shades sunglasses on a pebble beach background

Everyone thinks it. Are $300 designer sunglasses really worth the hefty price tag? Hell no, dawgs. It's easy to fall into that trap of thinking "if they're more expensive, they must be better" or "you get what you pay for". On top of that, the fashion industry has waged a decades-long campaign to have us all believing that we MUST spend that hard-earned cash on their high-end products in order to fit in. That's just straight bullshh y'all.

This Ain't Zales, Sunglasses Aren't Forever

First, let's discuss what exactly you're paying for. Sure, some of those luxury brands might be supercharging their prices based on high quality, durable materials and detailed craftsmanship, but even if we ignore the fact that we actually have no idea where these shades are actually being crafted or how they're being manufactured, we shouldn't lose sight of the fact that we're talking about one of the most often replaced accessories a person can own. Ask yourself, how many times have you lost a pair of sunglasses? How many times have you sat down on 'em or stepped on 'em? They're sunglasses y'all! There ain't no such thing as the Superman of sunglasses. They can and will break, or get lost, or get stolen at some point. So why spend so much on a pair? A Ferrari is just as likely to get into an accident as a Ford Pinto. Stop with the nonsense already.

Buy Shades, Not Status

Durability aside, the premium these brands place on their high-end sunglasses stems from a combination of jackassery that collectively drives up their perceived value and desirability. Prestigious fashion or eyewear brands contribute to the premium through a history of recognizability. How do these brands do this? Marketing. How do they pay for it? With the boo-coos of money made hiking their prices on a pair of sunglasses. Limited editions, celebrity endorsements, and annual marketing campaigns create an aura of exclusivity and status, reinforcing the idea that these sunglasses are not just accessories but statements of luxury. Don't fall into their trap. There are plenty of options out there that won't cost you your hard earned money, but still provide an excellent level of durability, quality, and functionality.

Don't Get Cheap On Us Either, Grandpa

But wait! That doesn't mean that a pair of shades from your local dollar store are acceptable replacements. Buying these cheap-ass sunglasses come with tons of drawbacks, including limited UV protection, poor lens quality leading to distorted vision, a less comfortable fit, and may lack advanced features such as polarization or specialized lens technologies. Additionally, the short lifespan and environmental impact associated with cheap sunglasses can contribute to excessive plastic waste. Take better care of your eyes and the environment and skip that noise.

When you're ready for your next pair, look for features that ensure solid eye protection, comfort, and style. Great sunglasses should offer 100% UV protection to shield your eyes from harmful rays and high-quality lenses that minimize distortion. Polarized lenses can reduce glare, enhancing visibility, while the choice of lens color and tint should align with your style and preferences. Opt for frames made from durable and lightweight materials, ensuring a comfortable fit. Look for great value for the protection your eyes deserve.

IF YOU NEED A PLACE TO START, CHECK OUT OUR SHADE SHOP TODAY. OUR BIO-BASED FRAMES OFFER EXCEPTIONAL DURABILITY WITH A MUCH LESSER ENVIRONMENTAL IMPACT. OH, AND WITH POLARIZED, UV 400 LENSES, TOO, OUR SHADES ALSO COME IN HELLA DIFFERENT STYLES AND COLORS. AND DON'T FORGET, EACH PAIR PURCHASED TAKES A POUND OF PLASTIC OUT OF OUR EARTH'S OCEANS. SEE THROUGH BS, DAWGS!