A brand on a mission

OUR VIBE

Black Shades is an eco-friendly, bio-sustainable eyewear brand, independently owned and proudly repping the USA, dawg.

Each pair is uniquely designed by us right here in the States—built to turn heads and turn tides. When you rock a pair, you’re helping protect sea turtles, manatees, coral reefs, and more...

We’re here to keep things wild, keep the ocean clean, and make sure your shades are doing more than just looking fly.

Cincinnati Born Ocean Bound

Meet Josh... the adventurous, ocean-obsessed wildcard spirit behind Black Shades. This guy’s lived a life of epic travels, crazy adventures, and a deep love for the sea. From hanging with manatees at the Cincinnati Zoo to diving headfirst into marine conservation, Josh is all about making waves — literally and figuratively.

When you grab a pair of Black Shades, you’re not just looking awesome — you’re helping save baby sea turtles, protect manatees, and fight ocean pollution. Join Josh in turning the tide for a cleaner, healthier ocean — all while rocking some kickass sustainable shades!

Eco-Friendly Materials

We combine style and sustainability, using recycled materials and innovative designs to minimize our environmental impact.

Ocean Positive

Proud members of 1% of the planet and supporters of many marine conservation initiatives - we're dedicated to making a positive impact on the marine environment

1 Pound = 1 Pair

With each pair of shades, you're not just getting some new hotness, but you're also removing one pound of plastic from our oceans.

Our Commitment

Since day one, our goal has been to make badass sunglasses that not only protect your eyes but also do some serious good for our planet. We're all about sustainable materials and eco-friendly manufacturing to keep our environmental footprint in check.

But we're not stopping there, dawg. We're actively backing initiatives and organizations that are hustling hard to clean up our oceans and restore those precious marine ecosystems.

By rocking Black Shades, you join our crew in the epic battle against plastic pollution.